Hour long interview with your buyer persona to determine their background, goals, identifiers, and challenges. You get a recording of the interview, our notes, and a persona report.
Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More
Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More
Why is it that the minute I start talking about a journey, someone starts singing: “just a small town girl, living in a lonely world?” Okay. I’ll admit it, it’s usually me doing the singing. But as much as I love the band and the song, what we are really talking about here is the buyer’s journey and how critical … Read More
I ::hope:: chatbots will never replace human interaction… But, (getting a little technical here) “contextual automation” can be set up with simple if/then logic to answer pre-sales and support FAQs, so you may have more meaningful conversations with your better informed prospects, once they are ready to talk to a human. Chatbots are the present state of sales & marketing … Read More