Top 6 Reasons Why Your Business Needs A CRM System

AllieCustomers0 Comments

Customers in a coffeeshop CRM system important for business

In case you haven’t noticed, today’s marketplace is drastically different than the one we were dealing with just a few short years ago. Heck, it was only a couple of years ago when mobile devices began to outsell desktops. It’s been even shorter still, since mobile devices over took desktops for search engine queries. In short, everything is going mobile … Read More

The Four Pillars of An Effective Marketing Platform

AllieInbound Marketing0 Comments

White pillars for the marketing platform

William E. Deming once said; “what can be measured can be managed.” Thankfully, in today’s new online marketing world, just about everything can be measured. Even better? The data is at your fingertips in a matter of seconds. But most small to medium sized businesses don’t have an effective marketing platform that allows them to capture, measure or use all … Read More

7 Reasons Why Online Marketing Is Important For Your Business

AllieSocial Media0 Comments

Stages of The Buyers Journey, man typing on laptop

In case you haven’t noticed, the marketing world has changed. You can no longer focus your efforts on “old-school” marketing. The paradigm of the “4-P’s” (produce, place, price, and promotion) is over. The new definition of marketing, as you have heard us say before, is the study and management of “exchange relationships.” Most of those relationships start online. So, if … Read More

Top 5 Ways To Increase Online Leads With Your Blog

AllieGet Leads Online, Inbound Marketing, Search Engine Optimization (SEO), Social Media0 Comments

Women researching how to increase online leads

Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More

Journey – Not The Band… The Buyer’s Journey

AllieInbound Marketing0 Comments

Image of Journey the Band to describe Buyer's Journey

Why is it that the minute I start talking about a journey, someone starts singing: “just a small town girl, living in a lonely world?” Okay. I’ll admit it, it’s usually me doing the singing. But as much as I love the band and the song, what we are really talking about here is the buyer’s journey and how critical … Read More

7 Simple Steps To A Winning Marketing Strategy

AllieInbound Marketing, Social Media4 Comments

Facebook app on smart phone online marketing strategy

When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More

Marketing Mix: How Offline Marketing Can Drive Online Sales

Kristen HaleyGet Leads Online, Inbound Marketing0 Comments

Old School Marketing Mix Tools That Still Work Warm Calling

In case you haven’t noticed, the marketing landscape is changing. With the advent of social media, more and more advertising dollars are being spent on social media marketing channels. However, smart business owners know the right marketing mix is the key to success. Old school marketing focuses on print, radio, and television. The old school of thought focused heavily on … Read More

How to Create Your Brand’s Buyer Persona

MiaSocial Media0 Comments

BuyerPersona_CoffeeShop

Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More

Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo

Adam CulleyBe More Productive, Inbound Marketing, Search Engine Optimization (SEO), Social Media1 Comment

Productivity Apps Entrepreneurs 2

This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More

8 Entrepreneurship Quotes from Brand Leaders

MiaQuote, Social Media0 Comments

Entrepreneurship isn’t easy.   There’s plenty of time spent typing up emails. Then there’s the time dedicated to drafting plans and presentations. Then there’s the time spent holding meetings with your partners. And even more time still to planning the meetings to accommodate everyone’s schedules. Whether you’re balancing a side-project alongside a traditional 9-to-5 job or you’re fully committed to … Read More