In case you haven’t noticed, the marketing landscape is changing. With the advent of social media, more and more advertising dollars are being spent on social media marketing channels. However, smart business owners know the right marketing mix is the key to success. Old school marketing focuses on print, radio, and television. The old school of thought focused heavily on … Read More
How to Create Your Brand’s Buyer Persona
Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More
Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo
This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More
8 Entrepreneurship Quotes from Brand Leaders
Entrepreneurship isn’t easy. There’s plenty of time spent typing up emails. Then there’s the time dedicated to drafting plans and presentations. Then there’s the time spent holding meetings with your partners. And even more time still to planning the meetings to accommodate everyone’s schedules. Whether you’re balancing a side-project alongside a traditional 9-to-5 job or you’re fully committed to … Read More
Productivity Apps For Entrepreneurs – Part I – HubSpot vs. Buffer
You’re an entrepreneur (or on your way). Therefore, you know just how precious your time is. You simply can’t waste your time on mundane tasks. You need to improve your efficiency and still make sure the job gets done. The best way to do that is to use productivity apps designed for entrepreneurs. Two such productivity apps you should know … Read More
The Battle of Alesia – Business Lessons From Julius Caesar’s Greatest Victory
The battle of Alesia, is considered by many to be Julius Caesar’s greatest military victory. Caught between two enemy armies, outnumbered by as many as five to one, Caesar emerges victorious. After 8 years, this victory marked the end of the Gallic wars and gave Rome dominion over all of Gaul. The battle of Alesia also provides business owners with … Read More
Leverage LinkedIn Groups for Lead Generation
LinkedIn is now the world’s largest professional network. In fact, in 2011 alone, LinkedIn grew by two new members every second. So smart business owners and smart sales people know how to best leverage LinkedIn for their benefit. One of the best platforms for lead generation on LinkedIn is the LinkedIn Groups platform.
The Shackleton Expedition – Business Lessons Learned Conquering The Impossible
And so begins the incredible story of the Shackleton Expedition. An early 1900’s Antarctic explorer who along with his team defied the odds after 497 days stranded in Antarctic conditions. The official name of the Shackleton Expedition was the “Imperial Trans-Antarctic Expedition.” The goal: cross the Antarctic continent on a 1,800 mile journey. From the onset, the expedition was plagued … Read More
