In my last blog post, we talked about how content factors into your search engine optimization (SEO) Google search ranking. In part II of the series we’re going to cover how user experience factors into the SEO Google equation. In a 2013 study, Chitika found that 91.5% of traffic went to websites on page 1 of Google search results. Page … Read More
Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More
So you’d like to improve your SEO Google (search engine optimization) ranking? In a 2013 study, Chitika found that 91.5% of traffic went to websites on page 1 of Google search results. Page 2 claimed 3.8% of the traffic while page 3 had only 1.1%. Pages 4-10 each got less than .4%. In fact, the first website listed in the Google … Read More
I was actually on the radio last Thursday, March 31st! The Newport County Chamber of Commerce hath bequeathed the title of “Business of the Week” to Zomalo this week. Good news! …and I got to sit down with Bruce Newbury of WADK 1540AM, John Edick of Blackstone Catering and Bonnie Gomes, WADK to talk about what Liran and I do. Listen here: http://j.mp/wadkzomalo #protip: if … Read More
Let’s be honest. We all want to help better the world in one way or another, but true heroes rarely follow that dream. The rest of us donate what we can to causes that resonate with us, whether it be time or money, non-perishable food or flip flops. If you’re an organizer of a charity, you’re here for one reason: How do I raise … Read More
How your website looks isn’t quite as important as how it’s able to convert traffic to leads and customers. When we talk to new clients about traffic and conversions in relation to their website design, we always ask an important question that’s often overlooked. We ask whether their goal is to have the most beautiful website on the internet, or if their goal is to convert site visitors into leads, and ultimately leads into customers?