Night Owl vs. Early Bird – Who Really Gets the Worm?

Liran BaronBe More Productive0 Comments

Night Owl vs. Early Bird – Who Really Gets the Worm

It’s a typical weekday night… you finished your tasks for the day. You’ve had dinner, and hell, maybe even got your heart rate up for 20 minutes. You answered all the phone calls, text messages, emails, and social media messages from friends (and others). It’s around 11pm. What do you do? Are you tired? Or, do you find yourself still … Read More

Define Inbound Marketing for Humans

Liran BaronSocial Media0 Comments

define inbound marketing for humans

Many marketing professionals are fond of saying that a business has only one chance to stage a grand opening celebration – a one-time opportunity to attract, entice, inspire and win over new “inbound” customers. Ironically, businesses can reap many of these benefits every day – and not just during a grand opening, new product launch or other special event, every … Read More

Writers Block Help: 7 Tips To Get You Writing Again

Kristen HaleyBe More Productive0 Comments

We all get writers block. I, unfortunately, have been experiencing it more recently, if you can’t tell. Is it because of the warmer weather? Is it because I tend to make up every excuse to keep me from writing? Recently, I set out to find some new forms of writers block help to ease my own problems. Disclaimer: These tips have nothing to do with any … Read More

SEO Backlinks Google Ranking Factor – Why Backlinks Matter

Liran BaronSearch Engine Optimization (SEO)

C:\Users\Liran\Google Drive\Projects\_Live\zomalo\blog\SEO Backlinks Google Ranking Factor - Why Backlinks Matter

This blog post is part of a series covering Google search results ranking factors. In the last three entries of the series I talked about content, user experience, and technical factors affecting search ranking. In this post, let’s take a look at the (search engine optimization) SEO Backlinks factors that affect search results ranking. In a 2013 study, Chitika found … Read More

SEO Google Technical Ranking Factors

Liran BaronSearch Engine Optimization (SEO)

SEO Google Technical Ranking Factors

This blog post is part of a series covering Google search results ranking factors. In the last two blog posts I talked about content and user experience. In this post, let’s take a look at the (search engine optimization) SEO Google technical factors that affect search results ranking. In a 2013 study, Chitika found that 91.5% of traffic went to … Read More

SEO Google Ranking Factor: User Experience

Liran BaronSearch Engine Optimization (SEO)

SEO Google Ranking Factor User Experience

In my last blog post, we talked about how content factors into your search engine optimization (SEO) Google search ranking. In part II of the series we’re going to cover how user experience factors into the SEO Google equation. In a 2013 study, Chitika found that 91.5% of traffic went to websites on page 1 of Google search results. Page … Read More

Developing Buyer Personas: Who’s Buying My Products and Services?

Kristen HaleyBuyer Personas, Inbound Marketing, Infographic5 Comments

Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More