SEO Google Technical Ranking Factors

Liran BaronSearch Engine Optimization (SEO)

SEO Google Technical Ranking Factors

This blog post is part of a series covering Google search results ranking factors. In the last two blog posts I talked about content and user experience. In this post, let’s take a look at the (search engine optimization) SEO Google technical factors that affect search results ranking. In a 2013 study, Chitika found that 91.5% of traffic went to … Read More

SEO Google Ranking Factor: User Experience

Liran BaronSearch Engine Optimization (SEO)

SEO Google Ranking Factor User Experience

In my last blog post, we talked about how content factors into your search engine optimization (SEO) Google search ranking. In part II of the series we’re going to cover how user experience factors into the SEO Google equation. In a 2013 study, Chitika found that 91.5% of traffic went to websites on page 1 of Google search results. Page … Read More

Developing Buyer Personas: Who’s Buying My Products and Services?

Kristen HaleyBuyer Personas, Inbound Marketing, Infographic0 Comments

Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More

Zomalo as Newport County Chamber of Commerce Business of the Week!

Kristen HaleyGiving Back, Inbound Marketing0 Comments

Zomalo as Newport County Chamber of Commerce Business of the Week!

I was actually on the radio last Thursday, March 31st! The Newport County Chamber of Commerce hath bequeathed the title of “Business of the Week” to Zomalo this week. Good news! …and I got to sit down with Bruce Newbury of WADK 1540AM, John Edick of Blackstone Catering and Bonnie Gomes, WADK to talk about what Liran and I do. Listen here: http://j.mp/wadkzomalo #protip: if … Read More

Non-Profit Marketing: How to Raise Awareness

Kristen HaleyGiving Back0 Comments

non profit marketing raise awareness

Let’s be honest. We all want to help better the world in one way or another, but true heroes rarely follow that dream. The rest of us donate what we can to causes that resonate with us, whether it be time or money, non-perishable food or flip flops. If you’re an organizer of a charity, you’re here for one reason: How do I raise … Read More