With all of the social media platforms constantly changing and new platforms constantly emerging, it can be intimidating for business owners to choose the right social media marketing platforms for their organization. Although Facebook and LinkedIn are typically top choices for brands to build a digital presence, it’s time to consider using Instagram for business. Instagram at a Glance Launched in … Read More
Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More
In case you haven’t noticed, the marketing landscape is changing. With the advent of social media, more and more advertising dollars are being spent on social media marketing channels. However, smart business owners know the right marketing mix is the key to success. Old school marketing focuses on print, radio, and television. The old school of thought focused heavily on … Read More
Social media contest ideas are a dime a dozen. What’s really difficult is coming up with a social media contest that resonates with your buyer personas. What would your customers be interested in winning in order to stay engaged with your brand? What call to action would you use in order to get them to sign up for your email newsletter? What … Read More
As small business owners and folks responsible for marketing, saying that we have a lot going on is an understatement. At any given time, we have projects, sales meetings, sales support, and not to mention… Figuring out how to spark business. The bottom line is that we need to develop lead sources for sales to close. We live in the … Read More
How your website looks isn’t quite as important as how it’s able to convert traffic to leads and customers. When we talk to new clients about traffic and conversions in relation to their website design, we always ask an important question that’s often overlooked. We ask whether their goal is to have the most beautiful website on the internet, or if their goal is to convert site visitors into leads, and ultimately leads into customers?
Popups, when executed properly, are a great tool to generate leads online. Now it is important to understand that I’m not referring to the annoying popups of the early 2000’s. The ones that opened 15 new browser windows when you were busy surfing MySpace while playing Texas hold’em in your Crocs. I’m talking about popups that silently and respectfully ask … Read More
Via Google Webmaster Tools: Google Best Practices Quality Guidelines – some basic principles Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. … Read More