Search engines crawl and index websites. When someone searches on Google, Bing, Yahoo, Ask Jeeves, etc., the search engine presents a ranked list of relevant and popular websites on the topic of search.
Landing pages are pages on your site that offer visitors distinct conversion paths in order to become leads. When someone stumbles upon one of your landing pages, then you must offer that visitor a purpose and define their next step. Buyers want and ultimately need to be told what to do, and we can help with that.
Let’s assume you have the perfect website. It has everything a marketing team could dream of. It looks amazing! It has fancy animations, call to action buttons everywhere, and tons of customer love. Don’t get me wrong… that’s wonderful. But the real question is where is traffic coming from? What exactly are you doing to generate leads online?
Here’s my #ThanksgivingBlog. First of all, I’d like to give thanks for those of you who have taken the time to sign up for our email updates 🙂 We truly appreciate it and hope that we are adding value to your day to day marketing strategies. Thank you for your email 🙂
Are you properly thanking your prospects, customers or leads? A Thank You Page can help build more trust in the relationship you’re trying to cultivate with your potential customers!
What is a Thank You Page?
A thank you page is the redirect page that a person is taken to after they submit information on a form on your website. This page typically just thanks your new subscriber or lead for submitting their information, but it’s a much more powerful tool if you can tell them what they should do next!
Why do landing pages matter? Businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages Businesses with over 40 landing pages generated 12 times more leads than those with only 1 to 5 Source If you haven’t already noticed, everybody who’s anybody has a landing page on their website … Read More
Last week, Liran put together a great blog on how to get leads online. I decided to put together a handy dandy infographic so that anybody may make the visual connection 🙂 Some key takeaways: Cold calls are out, people aren’t picking up the phone to do business, they’re researching online Marketers are already seeing exponential positive ROI by blogging … Read More