With all of the social media platforms constantly changing and new platforms constantly emerging, it can be intimidating for business owners to choose the right social media marketing platforms for their organization. Although Facebook and LinkedIn are typically top choices for brands to build a digital presence, it’s time to consider using Instagram for business. Instagram at a Glance Launched in … Read More
The Four Pillars of An Effective Marketing Platform
William E. Deming once said; “what can be measured can be managed.” Thankfully, in today’s new online marketing world, just about everything can be measured. Even better? The data is at your fingertips in a matter of seconds. But most small to medium sized businesses don’t have an effective marketing platform that allows them to capture, measure or use all … Read More
Top 5 Ways To Increase Online Leads With Your Blog
Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More
Journey – Not The Band… The Buyer’s Journey
Why is it that the minute I start talking about a journey, someone starts singing: “just a small town girl, living in a lonely world?” Okay. I’ll admit it, it’s usually me doing the singing. But as much as I love the band and the song, what we are really talking about here is the buyer’s journey and how critical … Read More
7 Simple Steps To A Winning Marketing Strategy
When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More
Marketing Mix: How Offline Marketing Can Drive Online Sales
In case you haven’t noticed, the marketing landscape is changing. With the advent of social media, more and more advertising dollars are being spent on social media marketing channels. However, smart business owners know the right marketing mix is the key to success. Old school marketing focuses on print, radio, and television. The old school of thought focused heavily on … Read More
Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo
This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More
Productivity Apps For Entrepreneurs – Part I – HubSpot vs. Buffer
You’re an entrepreneur (or on your way). Therefore, you know just how precious your time is. You simply can’t waste your time on mundane tasks. You need to improve your efficiency and still make sure the job gets done. The best way to do that is to use productivity apps designed for entrepreneurs. Two such productivity apps you should know … Read More
How Does Social SEO Affect Google Search Rank?
This blog post is part of a series covering Google search results ranking factors. In the last four entries of the series I talked about how content, user experience, technical factors, and backlinks affect search ranking. In this post, let’s take a look at the how social seo affects Google search rankings. In a 2013 study, Chitika found that 91.5% … Read More
SEO Backlinks Google Ranking Factor – Why Backlinks Matter
This blog post is part of a series covering Google search results ranking factors. In the last three entries of the series I talked about content, user experience, and technical factors affecting search ranking. In this post, let’s take a look at the (search engine optimization) SEO Backlinks factors that affect search results ranking. In a 2013 study, Chitika found … Read More