Marketing Mix: How Offline Marketing Can Drive Online Sales

Kristen HaleyGet Leads Online, Inbound Marketing0 Comments

Old School Marketing Mix Tools That Still Work Warm Calling

In case you haven’t noticed, the marketing landscape is changing. With the advent of social media, more and more advertising dollars are being spent on social media marketing channels. However, smart business owners know the right marketing mix is the key to success. Old school marketing focuses on print, radio, and television. The old school of thought focused heavily on … Read More

Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo

Adam CulleyBe More Productive, Inbound Marketing, Search Engine Optimization (SEO), Social Media1 Comment

Productivity Apps Entrepreneurs 2

This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More

Productivity Apps For Entrepreneurs – Part I – HubSpot vs. Buffer

Adam CulleyBe More Productive, Inbound Marketing, Social Media0 Comments

Productivity Apps Entrepreneurs

You’re an entrepreneur (or on your way). Therefore, you know just how precious your time is. You simply can’t waste your time on mundane tasks. You need to improve your efficiency and still make sure the job gets done. The best way to do that is to use productivity apps designed for entrepreneurs. Two such productivity apps you should know … Read More

SEO Backlinks Google Ranking Factor – Why Backlinks Matter

Liran BaronSearch Engine Optimization (SEO)

C:\Users\Liran\Google Drive\Projects\_Live\zomalo\blog\SEO Backlinks Google Ranking Factor - Why Backlinks Matter

This blog post is part of a series covering Google search results ranking factors. In the last three entries of the series I talked about content, user experience, and technical factors affecting search ranking. In this post, let’s take a look at the (search engine optimization) SEO Backlinks factors that affect search results ranking. In a 2013 study, Chitika found … Read More

SEO Google Technical Ranking Factors

Liran BaronSearch Engine Optimization (SEO)

SEO Google Technical Ranking Factors

This blog post is part of a series covering Google search results ranking factors. In the last two blog posts I talked about content and user experience. In this post, let’s take a look at the (search engine optimization) SEO Google technical factors that affect search results ranking. In a 2013 study, Chitika found that 91.5% of traffic went to … Read More

SEO Google Ranking Factor: User Experience

Liran BaronSearch Engine Optimization (SEO)

SEO Google Ranking Factor User Experience

In my last blog post, we talked about how content factors into your search engine optimization (SEO) Google search ranking. In part II of the series we’re going to cover how user experience factors into the SEO Google equation. In a 2013 study, Chitika found that 91.5% of traffic went to websites on page 1 of Google search results. Page … Read More

Developing Buyer Personas: Who’s Buying My Products and Services?

Kristen HaleyBuyer Personas, Inbound Marketing, Infographic0 Comments

Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More

Zomalo as Newport County Chamber of Commerce Business of the Week!

Kristen HaleyGiving Back, Inbound Marketing0 Comments

Zomalo as Newport County Chamber of Commerce Business of the Week!

I was actually on the radio last Thursday, March 31st! The Newport County Chamber of Commerce hath bequeathed the title of “Business of the Week” to Zomalo this week. Good news! …and I got to sit down with Bruce Newbury of WADK 1540AM, John Edick of Blackstone Catering and Bonnie Gomes, WADK to talk about what Liran and I do. Listen here: http://j.mp/wadkzomalo #protip: if … Read More