Developing Buyer Personas: Who’s Buying My Products and Services?

Kristen HaleyBuyer Personas, Inbound Marketing, Infographic5 Comments

Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More

Google Best Practices: Google News Quality Guidelines

Kristen HaleyGet Leads Online, Inbound Marketing, Infographic2 Comments

google best practices news quality guidelines header

Via Google Webmaster Tools:  Google Best Practices Quality Guidelines – some basic principles Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. … Read More

Social Media Profile Photo Sizes: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, Tumblr

Kristen HaleyInfographic, Social Media0 Comments

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I had to fix my social media photos on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube recently. You’re kidding me, right?

The number of social networks that we have to keep up with day to day is reprehensible, so I put together a solid set of profile picture dimensions for mass distribution this holiday season. For you, a short and super sweet social media training sesh from the [icon type="heart-o"].

How to Get Leads Online 101–An Infographic

Kristen HaleyConstruction Leads, Get Leads Online, Infographic, Legal Leads1 Comment

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Last week, Liran put together a great blog on how to get leads online. I decided to put together a handy dandy infographic so that anybody may make the visual connection 🙂 Some key takeaways: Cold calls are out, people aren’t picking up the phone to do business, they’re researching online Marketers are already seeing exponential positive ROI by blogging … Read More