Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. (via wikipedia)
Here are some great tips so you can start to get some tasty search engine optimization street cred.
Via Google Webmaster Tools: Google Best Practices Quality Guidelines – some basic principles Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. … Read More
I had to fix my social media photos on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube recently. You’re kidding me, right?
The number of social networks that we have to keep up with day to day is reprehensible, so I put together a solid set of profile picture dimensions for mass distribution this holiday season. For you, a short and super sweet social media training sesh from the [icon type="heart-o"].
Last week, Liran put together a great blog on how to get leads online. I decided to put together a handy dandy infographic so that anybody may make the visual connection 🙂 Some key takeaways: Cold calls are out, people aren’t picking up the phone to do business, they’re researching online Marketers are already seeing exponential positive ROI by blogging … Read More
If you’re an attorney or own a law firm, then blogging may not be in the forefront of your marketing strategy. However, we believe that by hiring a blog management services company ::cough:: like Zomalo ::cough:: to build your brand online, it will bring you front and center of the prospects that may be searching for you on the internet. … Read More