In case you haven’t noticed, the marketing world has changed. You can no longer focus your efforts on “old-school” marketing. The paradigm of the “4-P’s” (produce, place, price, and promotion) is over. The new definition of marketing, as you have heard us say before, is the study and management of “exchange relationships.” Most of those relationships start online. So, if … Read More
Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More
When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More
Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More
This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More
Entrepreneurship isn’t easy. There’s plenty of time spent typing up emails. Then there’s the time dedicated to drafting plans and presentations. Then there’s the time spent holding meetings with your partners. And even more time still to planning the meetings to accommodate everyone’s schedules. Whether you’re balancing a side-project alongside a traditional 9-to-5 job or you’re fully committed to … Read More
You’re an entrepreneur (or on your way). Therefore, you know just how precious your time is. You simply can’t waste your time on mundane tasks. You need to improve your efficiency and still make sure the job gets done. The best way to do that is to use productivity apps designed for entrepreneurs. Two such productivity apps you should know … Read More
LinkedIn is now the world’s largest professional network. In fact, in 2011 alone, LinkedIn grew by two new members every second. So smart business owners and smart sales people know how to best leverage LinkedIn for their benefit. One of the best platforms for lead generation on LinkedIn is the LinkedIn Groups platform.