Journey – Not The Band… The Buyer’s Journey

AllieSocial Media0 Comments

Image of Journey the Band to describe Buyer's Journey

Why is it that the minute I start talking about a journey, someone starts singing: “just a small town girl, living in a lonely world?” Okay. I’ll admit it, it’s usually me doing the singing. But as much as I love the band and the song, what we are really talking about here is the buyer’s journey and how critical … Read More

7 Simple Steps To A Winning Marketing Strategy

AllieSocial Media1 Comment

Facebook app on smart phone online marketing strategy

When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More

How to Create Your Brand’s Buyer Persona

MiaSocial Media0 Comments

BuyerPersona_CoffeeShop

Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More

Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo

Adam CulleyBe More Productive, Inbound Marketing, Search Engine Optimization (SEO), Social Media1 Comment

Productivity Apps Entrepreneurs 2

This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More

8 Entrepreneurship Quotes from Brand Leaders

MiaQuote, Social Media0 Comments

Entrepreneurship isn’t easy.   There’s plenty of time spent typing up emails. Then there’s the time dedicated to drafting plans and presentations. Then there’s the time spent holding meetings with your partners. And even more time still to planning the meetings to accommodate everyone’s schedules. Whether you’re balancing a side-project alongside a traditional 9-to-5 job or you’re fully committed to … Read More

Productivity Apps For Entrepreneurs – Part I – HubSpot vs. Buffer

Adam CulleyBe More Productive, Inbound Marketing, Social Media0 Comments

Productivity Apps Entrepreneurs

You’re an entrepreneur (or on your way). Therefore, you know just how precious your time is. You simply can’t waste your time on mundane tasks. You need to improve your efficiency and still make sure the job gets done. The best way to do that is to use productivity apps designed for entrepreneurs. Two such productivity apps you should know … Read More

Leverage LinkedIn Groups for Lead Generation

Kristen HaleySocial Media0 Comments

LinkedIn is now the world’s largest professional network. In fact, in 2011 alone, LinkedIn grew by two new members every second. So smart business owners and smart sales people know how to best leverage LinkedIn for their benefit. One of the best platforms for lead generation on LinkedIn is the LinkedIn Groups platform.

Define Inbound Marketing for Humans

Liran BaronSocial Media0 Comments

define inbound marketing for humans

Many marketing professionals are fond of saying that a business has only one chance to stage a grand opening celebration – a one-time opportunity to attract, entice, inspire and win over new “inbound” customers. Ironically, businesses can reap many of these benefits every day – and not just during a grand opening, new product launch or other special event, every … Read More