Trending 📈: How to use Facebook Messenger Chatbot for Business

Kristen HaleyGet Leads Online, Social Media0 Comments

I ::hope:: chatbots will never replace human interaction… But, (getting a little technical here) “contextual automation” can be set up with simple if/then logic to answer pre-sales and support FAQs, so you may have more meaningful conversations with your better informed prospects, once they are ready to talk to a human. Chatbots are the present state of sales & marketing … Read More

Setting Up Social Media Accounts for Your Business

MiaSocial Media0 Comments

How to Set Up Social Media Accounts for Your Business

Social media accounts are incredible marketing tools for your business when set-up correctly and well utilized. There are so many reasons why social media marketing matters, let alone why online marketing is important for your business, that it’s difficult to dismiss online marketing as a fad.  Setting up social media accounts for your business doesn’t take long, but it is essential … Read More

How to Use Instagram for Business

MiaGet Leads Online, Inbound Marketing, Social Media0 Comments

With all of the social media platforms constantly changing and new platforms constantly emerging, it can be intimidating for business owners to choose the right social media marketing platforms for their organization. Although Facebook and LinkedIn are typically top choices for brands to build a digital presence, it’s time to consider using Instagram for business. Instagram at a Glance Launched in … Read More

7 Reasons Why Online Marketing Is Important For Your Business

AllieSocial Media1 Comment

Stages of The Buyers Journey, man typing on laptop

In case you haven’t noticed, the marketing world has changed. You can no longer focus your efforts on “old-school” marketing. The paradigm of the “4-P’s” (produce, place, price, and promotion) is over. The new definition of marketing, as you have heard us say before, is the study and management of “exchange relationships.” Most of those relationships start online. So, if … Read More

Top 5 Ways To Increase Online Leads With Your Blog

AllieGet Leads Online, Inbound Marketing, Search Engine Optimization (SEO), Social Media0 Comments

Women researching how to increase online leads

Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More

7 Simple Steps To A Winning Marketing Strategy

AllieInbound Marketing, Social Media7 Comments

Facebook app on smart phone online marketing strategy

When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More

How to Create Your Brand’s Buyer Persona

MiaSocial Media1 Comment

BuyerPersona_CoffeeShop

Who is the customer buying your product/service? One of the many components to building a successful, long-term marketing strategy is creating a buyer persona. A buyer persona is an general, fictitious representation of your ideal customer based on thorough research. Putting your product/service in context to your customer’s lifestyle can help drive your marketing and sales goals. It’s important to … Read More

Productivity Apps For Entrepreneurs – Part II – Moz vs. Buzzsumo

Adam CulleyBe More Productive, Inbound Marketing, Search Engine Optimization (SEO), Social Media1 Comment

Productivity Apps Entrepreneurs 2

This is a continuation of our ongoing commentary on the best productivity apps for entrepreneurs. In our previous blog post, we discussed and compared Hubspot vs. Buffer. In this article, we will compare two more productivity apps: Moz and Buzzsumo. Now, you can request contact from us, or keep reading for some helpful tips… Moz is an industry leading productivity … Read More