Many marketing professionals are fond of saying that a business has only one chance to stage a grand opening celebration – a one-time opportunity to attract, entice, inspire and win over new “inbound” customers. Ironically, businesses can reap many of these benefits every day – and not just during a grand opening, new product launch or other special event, every … Read More
This blog post is part of a series covering Google search results ranking factors. In the last four entries of the series I talked about how content, user experience, technical factors, and backlinks affect search ranking. In this post, let’s take a look at the how social seo affects Google search rankings. In a 2013 study, Chitika found that 91.5% … Read More
Social media contest ideas are a dime a dozen. What’s really difficult is coming up with a social media contest that resonates with your buyer personas. What would your customers be interested in winning in order to stay engaged with your brand? What call to action would you use in order to get them to sign up for your email newsletter? What … Read More
I work with more than a handful of businesses on Facebook so if you know me, you know I send out invitations to join a Facebook event or to like pages on a consistent basis. I’m not sorry–I’m getting paid for this–but I want to make it easier for those of you who don’t appreciate me trying to physically socialize this … Read More
I had to fix my social media photos on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube recently. You’re kidding me, right?
The number of social networks that we have to keep up with day to day is reprehensible, so I put together a solid set of profile picture dimensions for mass distribution this holiday season. For you, a short and super sweet social media training sesh from the [icon type="heart-o"].