75% of your construction leads consider at least two choices before making a decision and the top 5 bits of information they are looking for are: pricing, product/service information, contact information, reviews, and location.
Is this information available on your website? How about your competition?
How long before visiting or contacting the business did you start looking for information?
66% or respondents start looking for information at least one day before contacting the business.
What triggered you looking for information about this business?
How urgently were you looking for this business?
53% of respondents search for business because their need is at least immediate.
How many businesses did you consider before making your final choice?
75% of respondents consider at least two choices before making a final choice.
Where were you while looking for information about this business? Please include all locations, from the start until you decided on a specific shop / business.
How far away were you from the business or shop you visited or contacted when you started to looking this type of business?
What type(s) of information were you looking for?
Top 5 bits of information respondents are looking for: pricing, product/service information, contact information, reviews, location
Which of the following online sources did you use while looking for information about this business? Which of the following offline sources gave you information while you were looking for this business?
What offline sources did people use to find local information?
Which of the following online sources did you use while looking for information about this business?
Search is still the most popular way for people to search for your business by a wide margin! Yelp is a distant second.
26% of construction leads use social media sites such as LinkedIn. Is your LinkedIn company page optimized?
Which devices did you use to look for information online, at any point from the start until you chose a business?
Your construction leads are looking for you mostly on their computer, however a significant number of them are also using their smart phones. Is your website optimized to look good on a smart phone?
Please tick the 3 most important factors that influenced your final choice.
Buying decisions were most influenced by:
- Past experience with the business – 51%
- Availability/timing – 41%
- Quality – 38%
Does your website allow for easy communication with past customers? Are construction leads able to schedule services or a chat with you immediately? Does your website provide social proof of the quality of your work?
Total Respondents: 57
Base: Internet users (accessing via computer, tablet or smartphone) | Searched for information about local business(es) in the past month
Source: Google Consumer Barometer Survey 2014 / 2015
Also published on Medium.