Why do landing pages matter?
- Businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages
- Businesses with over 40 landing pages generated 12 times more leads than those with only 1 to 5
If you haven’t already noticed, everybody who’s anybody has a landing page on their website nowadays. Sometimes they’re embedded right on their home or contact page with a call to action like “Chat with a representative today” or “Download our free eBook.” With Google Forms, you can “easily” create a free landing page and start collecting data from your visitors. Today, I’m going to explain how to create a proper landing page using Google Forms… and Canva to make my image.
What is a landing page?
Landing pages help to generate leads for your business by asking for information from website visitors. Why are these visitors giving you their email address or phone number, you ask? Great question! You are offering them something in return. You can offer your visitor a free consultation, content offer like an eBook or other downloadable resource, a coupon if they sign up, a chance to win something, etc. The ideas are endless. One must give in order to receive, so start brainstorming!
Let us begin.
I’m going to assume you have a Gmail account lying around somewhere. You’re going to want to sign into Google using your email and password. Alternatively, you may have a Google Apps account–that works too.
Sign into drive.google.com.
If you notice, there’s a red “NEW” button calling out your name. Hover over “More.” There you’ll see the elusive “Google Forms” menu item. They kind of hide it on you, but there it is with a purple icon.
Within the form app, you’ll be able to create a few simple questions for your landing page. We don’t suggest inundating visitors with a million questions right off the bat, but with Forms, you will also be able to create surveys to embed on your site or emails with a multitude of choice options data validation and the ability to add pages and flows based on answers.. there are limitless things that you can do with Google Forms, but for this example, let’s KISS.
This is my example. As you can see, I’ve included fields for the respondent to add their first, last, email and company–making most of the form fields mandatory. You can also uncheck that box if you don’t really need that information. I let the visitor have the option to enter their company information. It’s nice to have but I’d rather have their email address to get them subscribed to our blog emails 🙂
How do I automatically email a link to the free content offer or follow up immediately with the lead? Google’s got you covered. Simply navigate to the Add-ons toolbar item and add a handy dandy “Form Notifications” add-on. This will enable you to notify yourself of any new form additions as well as send a customized email to respondents when your form is filled out. Pretty sweet, eh?
Now if you have a website and you know your way around a little piece of embed code, you can just embed this form fairly easily. If you click File/Embed, it will give you a few options on height and width you’d like your form to be, and you can paste the HTML that Google generates right into your website.
If you don’t have a website yet, CONTACT US! …or perhaps you’d like to start with a Google Site if you have the time to put something “simple” together. I can go over how you want your website to be a part of your main strategy until my face turns blue, but that’s not why you’re here today. You’re just looking for a simple tactic. I’m okay with that for now, but as we’ve stated in the past, you need a well-oiled marketing machine with a proper strategy to actually start to measure a positive ROI.
Since I am lucky enough to have a nice Zomalo site built by Liran, I’m going to use it to finish off my landing page. I suggest that you have a pretty element on your page such as a hero image. A hero image is a visually stimulating image that presents the overview of what you’re planning on giving your visitor upon filling out the form. I created my hero image on Canva (my new favorite graphic tool) to add to our example landing page. An image can be compelling and get your visitor to visualize what they’re getting when they fill out your form.
It’s not the prettiest thing in the world, but this will do while you work your way through configuring landing pages.
What are some landing page best practices?
We suggest that you optimize your landing page continuously depending on conversions, especially since you’re probably starting with one. This is going to be critical in this tactic’s process. Also, if you’re only planning on having one landing page, you’re doing it wrong. Businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. Businesses with over 40 landing pages generated 12 times more leads than those with only 1 to 5. A/B testing is a great way to figure out which pages are going to convert better in the long run, but let’s stick with the basics here.
We can actually create landing pages for your business. We can do a lot of things. If you’re interested, we offer companies a free marketing assessment to see if we can work together and help your web presence generate more leads. Just click the link below and we’ll get started 🙂