Google Best Practices: Google News Quality Guidelines

Kristen HaleyGet Leads Online, Inbound Marketing, Infographic2 Comments

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google best practices - news quality guidelines

Via Google Webmaster Tools: 

Google Best Practices Quality Guidelines – some basic principles

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

DOWNLOAD: 17 SEO Myths to Leave Behind in 2015

2 Comments on “Google Best Practices: Google News Quality Guidelines”

  1. With havin so much content and articles do you ever run into any
    problems of plagorism or copyright infringement?
    My site has a lot of exclusive content I’ve either created myself or outsourced but it seems a lot of it is popping it up all over the web without my authorization. Do you know
    any techniques to help stop content from being stolen?
    I’d definitely appreciate it.

    1. Ahoy SEO Expert!

      Short answer: this is what happens on the internet. It’s not just a rationale; it’s a reality. If your copyright is displayed prominently, you can go through the motions of notifying the offending party that they’re in breach of your copyright, and they need to remove your words from their site or legal action will be taken. You can create a generic “cease and desist” letter with the help of a lawyer, but that can become costly. It’s ultimately up to you to determine how far you’re willing to go to protect your intellectual property in this web that’s seemingly indifferent to these sorts of threats.

      Long answer: keep writing. If you work hard (think >2x blogs a week) to start and maintain ranking for your targeted SEO keywords (with content speckled with human personal stories), and share these on your own & company’s social media channels, it’s will make it harder for anybody else to claim your content as theirs. With any luck, the social proof you get from clickthroughs to your site from your newsletter or Facebook/Twitter, Google’s going to treat your SEO better in the long run. Get an SSL certificate too if you don’t already have one. That’ll start to help soon.

      Don’t get frustrated. They’re stealing your content because you’re good at what you do. Tuck your most valuable (yet unpublished) content in a PDF behind an email barrier to at least get a lead from the reader and start email marketing to them 🙂

      I hope this gives you hope and direction!

      Be well,


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