Data Indicates Inbound Marketing Works for Generating Leads Online

Liran BaronInbound Marketing

Data Proves Inbound Marketing Works For Online Leads

Updated 4/8/2016 with data from fiscal year 2015.

Prior to becoming our customers, our leads online are mere strangers visiting our website.

Our first job is to get the right strangers looking at our website.

Second, we must convert these strangers to online leads.

Third, we have to close the leads for revenue.

In 2016, an MIT Sloan MBA student completed a research study on the return on investment of using an inbound marketing strategy along with the right software. The study data is gathered from a sample of HubSpot’s 18,000+ customers.

Highlights include:

0%
more visitors per month within one year
0%
more leads per month within one year
0%
of customers saw an increase in sales revenue within one year

GAINS IN ATTRACTING WEBSITE VISITORS:

The chart below shows results after 6 months, 1 year, and 2 years for businesses that started with the indicated visitor count.

After 6 Months

  • 5.3x
  • 3.7x
  • 2.7x
  • 2.4x

3.2x

After 1 Year

  • 6.3x
  • 3.7x
  • 2.7x
  • 2.4x

3.8x

After 2 Years

  • 8.8x
  • 4.9x
  • 3.8x
  • 3.1x

5.1x


GAINS IN GENERATING LEADS:

The chart below shows results after 6 months, 1 year, and 2 years for businesses that started with the indicated lead count.

After 6 Months

  • 4.8x
  • 3.1x
  • 1.9x
  • 1.0x

2.1x

After 1 Year

  • 6.9x
  • 4.2x
  • 2.7x
  • 1.3x

3.0x

After 2 Years

  • 11.1x
  • 5.7x
  • 4.5x
  • 2.2x

5.0x


The Elite: Top 25% Results

The numbers below represent Inbound Marketing’s elite – the best of the best.

Please note: the monthly customer number must be considered with a healthy grain of salt. If you sell airplanes, you might not be selling 255 a month. The customer number is affected by the nature of your business, sales volume, and sales team. But the strong conversion rate is worth paying attention to.

Monthly Visits

Strangers coming to your site

Visits Conversion Rate

Monthly Contacts

Visitors who shared their contact information

Contacts Conversion Rate

Monthly Customers

14,770


3.1%

452


56%

255


Are you interested in how you can achieve some of these results?






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