What is MailChimp? Free Email Marketing Software

Kristen HaleyInbound MarketingLeave a Comment

zomalo loves mailchimp free email marketing software

I MailChimp.

What is MailChimp? If you’re looking for a free email marketing solution, look no further.
If your list is less than 2,000 members strong, and you’re sending less than 12k emails per month, MailChimp is a fantastic place to start your email marketing journey.

Easy integration with WordPress, Facebook and Twitter

You can add easy sign-up forms on Facebook or most websites. You can even set it to auto-post your campaigns on FB and Twitter.

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Taking your show on the road? When you’re away at an event, open a newsletter sign-up page at a trade show using your phone, tablet or laptop in minutes. There’s an app for that!

Who’s opening my emails?

MailChimp Free offers sweet reporting and interactive graphs to let you know how your campaigns perform compared to industry averages. After I send a campaign, I stick around in the reporting screen for a bit and periodically refresh to see how my email performs in real time.

Want to know everything about MailChimp reporting features? I don’t blame you. Here’s sooo much more info about the data they gather.


A/B testing helps to perfect your message

MailChimp opens up A/B testing after you send an email or two, so you may test the performance of certain components of your messages.

Small changes can prove big results. You can test your subject line, from name, content, or time sent to find out what performs best with your subscribers. You can also choose what reporting # wins each test: choose from a manual factor or easily base it upon open rate, click rate or total revenue from an initial small set of test subjects and send the bulk out to the winner later.

How do I start?

Sign up for an account in 30 seconds, according to MailChimp. To be honest, it’s going to take a few minutes to configure your account, but at least you’re on the right track.

You will then have to look for their email to activate your account and prove you’re not a robot in order to get any further. It should be pretty immediate and MailChimp will also hook you up with some basic steps to get you started.

Make sure you have all the info to the right ready to go.

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You will have to add some required contact info per CAN-SPAM for your email footer content. Write up a permission reminder or use one of MailChimp’s examples. You should probably just head over to the FTC’s CAN-SPAM Act page if you’re thinking about sending out your first email to CYA. This gov’t resource spells out what you can and cannot do when crafting and sending your commercial message to recipients.

I could go on.. but it’s time for you to sign up for an account and ask me some follow-up questions. See the form below? Comment and I’ll try to help 


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