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Buyer persona research to really dig deeply into your customer’s intent is THE most important marketing research you can do for your business. With our service, we’ll help you define a fictional representation of your perfect customer.
Some of the things we’ll ask include learning about their goals and challenges, and how your product or service aligns with their needs. We also learn about where they spend their time when they’re online!
With this foundational service, we’ll schedule an hour long (recorded) conversation with one of your best customers, and ask them to pertinent questions. You’ll end up with a full report along with a full recording of the call!
What you can expect
- We’ll work with you to identify the best interview candidate(s)
- We’ll schedule an hour long persona interview call with your customer
- The call will be recorded, with the interviewee’s prior permission. If the call is recorded, we’ll send you a copy of the interview
- We’ll create a comprehensive document with the following persona research: background, demographics, identifiers, digital lifestyle, their personal and/or business goals, people, process, and technology challenges
- You’ll have the option to participate on the persona research call as a (silent) listener
What we need from you
- A kick off call to discuss potential candidates and pick the right person and determine your business goals and objectives
- A brief introduction email to your customer introducing us as your marketing partner
- The phone number, email address, and basic background information of the interviewee
- Whether you’d like to participate as a listener on the call (we tend to learn more information if your customer knows they’re only speaking with us, a third party, and may withhold info if you’re on the line)
- After I purchase this service, what happens?
Once you sign up, we’ll send you a short onboarding fact finding questionnaire. We’ll also schedule an initial kick-off call to discuss potential persona interview candidates.
- What are the deliverables I should expect?
After our meeting, you’ll get a document with the following persona details: background, demographics, identifiers, digital lifestyle, their personal and/or business goals, people, process, and technology challenges. If we record the meeting, we’ll give you access to the recording as well.
- How long does the interview take?
In most cases, our interviews last an hour. However, if we’re on a roll, and getting super high quality information, we will ask your customer for permission to extend the call by 10 or 15 minutes. You should expect the deliverables within a week from our persona research call.
- Can I participate on the call?
For sure. We just ask that you participate as a silent observer and allow us to conduct the interview. We tend to get more out of folks if you’re not in the room.
- Can I request that you ask specific questions?
Totally! We have a series of questions we would like to get answers to build your buyer persona profile, but you’re absolutely welcome to submit additional questions, and we’ll ask as many as time permits.
- Who do you interview?
We’ll interview your existing super fan clients or engaged prospects, if your business is just starting out or you’d like to identify a new persona you haven’t had a chance to define. We only ask that you pick a customer you love working with – and they love doing business with you.