LinkedIn is now the world’s largest professional network. In fact, in 2011 alone, LinkedIn grew by two new members every second. So smart business owners and smart sales people know how to best leverage LinkedIn for their benefit. One of the best platforms for lead generation on LinkedIn is the LinkedIn Groups platform.
Social media contest ideas are a dime a dozen. What’s really difficult is coming up with a social media contest that resonates with your buyer personas. What would your customers be interested in winning in order to stay engaged with your brand? What call to action would you use in order to get them to sign up for your email newsletter? What … Read More
There are many things you can do with your Twitter profile photo size, and your whole profile to that matter, to make it more attractive for human consumption and for targeting your potential customers. Here are some tips and tricks to help you devise a great Twitter Profile for your personal brand or business. Why are we doing this again? Twitter has over 300 Million users. Active … Read More
In case you haven’t noticed, today’s marketplace is drastically different than the one we were dealing with just a few short years ago. Heck, it was only a couple of years ago when mobile devices began to outsell desktops. It’s been even shorter still, since mobile devices over took desktops for search engine queries. In short, everything is going mobile … Read More
William E. Deming once said; “what can be measured can be managed.” Thankfully, in today’s new online marketing world, just about everything can be measured. Even better? The data is at your fingertips in a matter of seconds. But most small to medium sized businesses don’t have an effective marketing platform that allows them to capture, measure or use all … Read More
Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More
When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More
In this classic optical illusion I see a young woman turning her head away. You may see an old lady with a cowl. This question became an internet sensation and had the likes of Taylor Swift and Ellen DeGeneres sharing their opinion. It looks blue and gold, but in reality is black and blue. This was such a hot topic … Read More
Successful fishermen tell tales of the biggest fish and how they catch them. They know what each fish loves to eat, where they live, what they do in their spare time… They know everything about their potential catch. It does not stop there. The best read up on trends and teach themselves the newest techniques to make them even better.
Success comes by learning from the best then implementing and improving strategies that work… The bravest sail to the deepest most dangerous waters where few others dare to fish. Read more…