Leverage LinkedIn Groups for Lead Generation

Kristen HaleySocial MediaLeave a Comment

LinkedIn is now the world’s largest professional network. In fact, in 2011 alone, LinkedIn grew by two new members every second. So smart business owners and smart sales people know how to best leverage LinkedIn for their benefit. One of the best platforms for lead generation on LinkedIn is the LinkedIn Groups platform.

Twitter Profile Photo Size: Design a Better Twitter Profile to Target the Right Leads For Your Business (Updated 4.18.2017)

Kristen HaleySocial MediaLeave a Comment

zomalo twitter profile

There are many things you can do with your Twitter profile photo size, and your whole profile to that matter, to make it more attractive for human consumption and for targeting your potential customers. Here are some tips and tricks to help you devise a great Twitter Profile for your personal brand or business. Why are we doing this again? Twitter has over 300 Million users. Active … Read More

Top 6 Reasons Why Your Business Needs A CRM System

AllieCustomers2 Comments

Customers in a coffeeshop CRM system important for business

In case you haven’t noticed, today’s marketplace is drastically different than the one we were dealing with just a few short years ago. Heck, it was only a couple of years ago when mobile devices began to outsell desktops. It’s been even shorter still, since mobile devices over took desktops for search engine queries. In short, everything is going mobile … Read More

The Four Pillars of An Effective Marketing Platform

AllieInbound MarketingLeave a Comment

White pillars for the marketing platform

William E. Deming once said; “what can be measured can be managed.” Thankfully, in today’s new online marketing world, just about everything can be measured. Even better? The data is at your fingertips in a matter of seconds. But most small to medium sized businesses don’t have an effective marketing platform that allows them to capture, measure or use all … Read More

Top 5 Ways To Increase Online Leads With Your Blog

AllieGet Leads Online, Inbound Marketing, Search Engine Optimization (SEO), Social MediaLeave a Comment

Women researching how to increase online leads

Online leads, the Holy Grail of internet marketing. So many seek, so few find. So why is it that so many business owners miss the mark when it comes to generating significant quantities of “high-quality” online leads? In our experience, it’s because a large portion of businesses are failing to use their blogs efficiently or effectively. Let me explain. You … Read More

7 Simple Steps To A Winning Marketing Strategy

AllieInbound Marketing, Social Media7 Comments

Facebook app on smart phone online marketing strategy

When it comes to an online marketing strategy, most business owners take a shotgun approach. From pay-per-click, banner advertising, display networks, right down to social media marketing, most business owners become lost. So they simply throw money at the problem and hope something works. The truth is you only need to follow seven simple steps to develop a winning marketing … Read More

Catch That Whale! How Marketing Automation Software Can Optimize Fishing for New Clients (Data)

Kristen HaleyGet Leads Online, Inbound MarketingLeave a Comment

zomalo whale

Successful fishermen tell tales of the biggest fish and how they catch them. They know what each fish loves to eat, where they live, what they do in their spare time… They know everything about their potential catch. It does not stop there. The best read up on trends and teach themselves the newest techniques to make them even better.

Success comes by learning from the best then implementing and improving strategies that work… The bravest sail to the deepest most dangerous waters where few others dare to fish. Read more…