Social media contest ideas are a dime a dozen.
What’s really difficult is coming up with a social media contest that resonates with your buyer personas. What would your customers be interested in winning in order to stay engaged with your brand? What call to action would you use in order to get them to sign up for your email newsletter? What is the ultimate goal of this contest?
We try to answer these questions with our clients before really digging deeply into coming up with a list of social media contest ideas. It’s not as simple as giving away an iPad. Think about it, if Zomalo is selling web and digital marketing services and we’re just trying to get people signed up for your email list without any direction so let’s just give away an iPad, that could work. However, if we’re looking at bringing in marketing qualified leads, giving something away like a month or a year of one of the paid services we use ourselves, we could target others who are interested in marketing themselves on a larger scale. Then, our email marketing list will be tailored to leads who are interested in our business, and not so much people who just want a free iPad. You will probably end up with a ton of unqualified contacts who may just share fake email addresses. No bueno.
Zomalo was recently commissioned to come up with some social media contest ideas for Lawrence Air Systems, LLC. Lawrence Air wanted a way to engage their current customer base by hosting a photo contest on Facebook. They had already purchased about 600 packs of forget-me-not seeds and had physical greeting cards printed, and wanted to get their customers to like their Facebook page and engage with it by hosting a giveaway.
Lawrence Air Systems, Inc. got the fact certain social media contests can become viral in nature when positioned correctly.
First, we gathered some information. I created a form that LAS could fill out to button up their branding. Once their Facebook Fan Page, Google+ for Business, LinkedIn Company Page, Twitter, Instagram and MailChimp were all set up agreeably, we installed an app on their Facebook page in so we could legit run their contest.
The problem with Facebook and contests on your business page is that there are so. many. rules. for your Facebook business page.
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
- The official rules;
- Offer terms and eligibility requirements (ex: age and residency restrictions); and
- Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
Promotions on Facebook must include the following:
- A complete release of Facebook by each entrant or participant.
- Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
So, we sought out a way around that.
Woobox is a contest management app that sits upon your Facebook page for your social media contest. Yes, there are apps for your Facebook page. How do you think those games work?
Woobox is not free. You can sign up for a free trial and poke around, but to really get the most of it, you’ll need to sign up for a paid Woobox account.
- Sweepstakes: Collect entries and pick winners with the most popular social giveaway app
- Coupons: Create fan-only coupons with unique one per user custom coupon codes
- Photo Contests: Create photo social media contests that let fans submit photos and vote for their favorites
- Quizzes: Create quizzes with custom results based on answers given by participants
- Polls: Solicit feedback from your fans and let them vote and share in a poll
- Brackets: Let your participants create brackets, score them and show leaderboards.
- Video Contests: Accept video entries and let participants view and vote for their favorites
- Instant Win: Set the odds of winning and give participants a chance to win a prize instantly
- Pin To Win: Entrants pin to Pinterest for a chance to win
- Leaderboard: Collect entries for leaderboard contests and display results and standings
- HTML Fangate: Create Facebook Page tabs that show different content to fans and non fans
- Tab for Twitter: Display your Tweets on a Facebook Page Tab
- Instagram Tab: Display Instagram Photos and Videos in a gallery on a Facebook Page Tab
- Pinterest Tab: Display Pinterest boards and pins on a Facebook Page Tab
- YouTube Tab: Display YouTube videos and channels on a Facebook Page Tab
- Deals: Require payment via Paypal to access an offer
- Group Deals: Create coupons that are available only after a certain number of people request the coupon
- Rewards: Create rewards that can only be accessed by people that are on your guest list
- Prize Claim: Create an easy way to let your winners claim their prizes.
- Pick A Winner: An easy tool to pick winners and export likes and comments from Facebook posts.
- Poll Posts: Create and run polls directly on your Facebook Timeline with hashtag voting via comments
We suggest signing up for an account on WooBox and playing around with the Photo Contest. You should sign up for a MailChimp account that you can import emails into in order to keep in front of your audience.
Are you having issues starting your social media contest? Then please let me know–I’ll try to answer any questions you may have in the comments 🙂