First of all, I’m going to let you in on my little secret. I get A LOT of my business from LinkedIn, so I figured, why not curate a couple of LinkedIn Profile Tips for my friends? I have in all honesty been found by leads and ultimately clients from all over the globe from a degree or two of separation just from adding every email address from every business card or personal or professional email I’ve received or communicated with over the past 7 years. I understand that not everybody is going to be as aggressive as I have been in growing this sphere of influence, or their business is more locally-oriented and they’re more private people, but for a self-employed person who can technically work anywhere, this is my social medium of choice for virtual B2B networking and prospecting. Would you like to follow along? Click here for my LinkedIn profile.
So let’s jump right on in and start with the first thing that people will see when they click to your profile while on a PC/Mac (not tablet/phone)..
I attribute this to be the most important real estate that you have to sell yourself. To edit this part of your LinkedIn profile, simply hover over your photo on the top right and click your name. You will also open up an editable profile if you hover over the white Profile link on the bar below the LinkedIn logo, which is slightly different but will also do the job. Here, you’ll see that you have your photo, a quick tagline, physical location (city, state or greater xx area), current and most recent previous companies, the amount of connections you have (500+ could mean anything over 500), your shortlink and your summary. If you hover over any of these items, a little pencil will show up so you may edit them. You also have the option to upload a cover photo (I suggest something repeatable or a color or image that represents your business goals).
Your photo does tell a thousand words. Use a picture of yourself; something personable, friendly, crisp, clean.. I actually decided to use this one since I got over 100 “likes” on Facebook when I uploaded it. If people like your photo on a social medium where you can gauge how it’s received, then it will make it easier for you to choose.
Notice all the ads while you’re changing your profile. They’re irrelevant to this primer (but great to know they exist to target your buyers) and they are most always related to what you’re putting in your profile and what you’re searching for. If you do decide to purchase LinkedIn Ads, make sure you have the right verbiage in initial marketing emails/landing pages/analytics/drip campaigns set up to measure the return on your investment. Don’t just buy something you’re not going to use properly. PS we can help with that ?
Your LinkedIn Summary
Let’s chat a little bit more about that summary. This part is all up to you and how you’d like to frame yourself and/or your business. Do you want it to reflect your personality or do you want it to be 100% business? I sort of know that I’m selling to humans, and humans want to be appreciated and not talked down to, especially in a techish business. I try to keep mine friendly and humble.. and at the end, I mention a whole BUNCH of keyword phrases that will make me easily searchable in that top white box.
Note that below your summary, you will be able to add some of your experience, including businesses you’ve worked for, and you can also add some projects you’ve worked on. I treat my LinkedIn as a virtual resume–so anything that I’d have on my resume, I add to this site–but I’m also able to EXPOUND upon those jobs here. If someone’s going to do business with you and they’re reading your profile on LinkedIn, it’s much warmer than handing your resume to an HR rep at a company that you’ve never set foot into.
A Little Bit of Love
A few other components of your LinkedIn profile that you can tackle right off the bat are volunteer organizations that you’ve been a part of.. this is helpful in building that trust in your market. Certifications if you’ve taken classes in your speciality, languages you speak, publications which you’ve been featured….
THEN, after you’ve populated your profile to an exhausting extent..
That’s when you can start to invite connections to join you. *just don’t be spammy*
In order to invite your connections, you can sync your email or import a CSV file. Here’s the direct link since they kind of hide it on you..
Pay it Forward
Once people have connected with you, there are ways to keep truly connected to them. Write recommendations (you’ll be surprised as to how many people write one back if you write first, then ask!), endorse them directly from your home page or their profile…
Have a great week!