So you have 100, 1,000, 10,000, or even 100,000 Twitter followers. That’s great! But what do you really know about them besides that they’re into what you’re saying? Do you know their interest, gender, or television taste? If you’re like most of us then the answer is no.

I’m sure you could spend plenty of money to get this data… But thanks to Twitter Analytics this information is now available to everyone for free. Check out a sample of the demographic data available for our Zomalo followers.

Now… you’re probably thinking: “OK! Sounds great, but how do I get this sweet data?”

Glad you asked! The good folks at Twitter couldn’t have made it any simpler.

Step 1:
Log in to your Twitter account

Step 2:
Head over to https://analytics.twitter.com

Step 3:
Click on the ‘Followers’ button from the navigation menu

Step 4:
Click on the Overview, Demographics, Lifestyle and Mobile Footprint tabs

Step 5:
Learn as much as you can about your audience!

Remember, use Twitter Analytics to learn about your audience so you can better connect with them.