Buyer Personas are semi-fictional representations of your ideal customer. Developing buyer personas for your business requires considerable market research. The research for your company’s buyer personas should be based upon real data as well as some of your own intuitive educated opinions. When you take the time to get to know your audience, you’ll understand customer demographics, buying behavior patterns, … Read More
I was actually on the radio last Thursday, March 31st! The Newport County Chamber of Commerce hath bequeathed the title of “Business of the Week” to Zomalo this week. Good news! …and I got to sit down with Bruce Newbury of WADK 1540AM, John Edick of Blackstone Catering and Bonnie Gomes, WADK to talk about what Liran and I do. Listen here: http://j.mp/wadkzomalo #protip: if … Read More
Via Google Webmaster Tools: Google Best Practices Quality Guidelines – some basic principles Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. … Read More
Landing pages are pages on your site that offer visitors distinct conversion paths in order to become leads. When someone stumbles upon one of your landing pages, then you must offer that visitor a purpose and define their next step. Buyers want and ultimately need to be told what to do, and we can help with that.
Here’s my #ThanksgivingBlog. First of all, I’d like to give thanks for those of you who have taken the time to sign up for our email updates 🙂 We truly appreciate it and hope that we are adding value to your day to day marketing strategies. Thank you for your email 🙂
Are you properly thanking your prospects, customers or leads? A Thank You Page can help build more trust in the relationship you’re trying to cultivate with your potential customers!
What is a Thank You Page?
A thank you page is the redirect page that a person is taken to after they submit information on a form on your website. This page typically just thanks your new subscriber or lead for submitting their information, but it’s a much more powerful tool if you can tell them what they should do next!
Last week, Liran put together a great blog on how to get leads online. I decided to put together a handy dandy infographic so that anybody may make the visual connection 🙂 Some key takeaways: Cold calls are out, people aren’t picking up the phone to do business, they’re researching online Marketers are already seeing exponential positive ROI by blogging … Read More
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